Number One Lights ("we," "us," or "our") operates the website numberonelights.com and provides permanent outdoor LED lighting installation services in Calgary, Alberta and surrounding communities. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.
Information We Collect
Personal Information You Provide
When you interact with our website, you may voluntarily provide:
- Contact Form: Name, email address, phone number, address, and your message.
- Quote Request: Name, phone number, address, house style, project scope, budget range, timeline, and any additional notes.
- Virtual Consultation Booking: Name, email address, phone number, and your selected appointment time (processed through Cal.com).
Information Collected Automatically
When you visit our website, we automatically collect:
- IP Address: Collected when you submit a form for fraud prevention and service area verification.
- Page URL: The page you were on when you submitted a form.
- Browser and Device Information: Collected by our analytics providers (described below).
- Session Activity: We track active browsing time within your session to display relevant prompts. This data is stored only in your browser's session storage and cleared when you close the tab.
How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and provide customer support.
- Prepare and deliver quotes for our lighting services.
- Schedule virtual consultations.
- Improve our website, services, and user experience.
- Analyse website traffic and usage patterns.
- Serve relevant advertising and measure ad effectiveness.
- Comply with legal obligations.
Third-Party Services
We use the following third-party services that may collect and process your data:
Analytics and Tracking
- Google Analytics 4: Collects anonymized website usage data. Google may set cookies on your browser. See Google's Privacy Policy.
- Meta Pixel (Facebook): Tracks conversion events to measure ad effectiveness. Meta may set cookies. See Meta's Privacy Policy.
- Microsoft Clarity: Records anonymized session replays and heatmaps. Microsoft may set cookies. See Microsoft's Privacy Statement.
- Vercel Analytics: Collects Core Web Vitals and performance metrics. See Vercel's Privacy Policy.
Data Storage
- Google Sheets: Form submissions (contact and quote data) are stored via the Google Sheets API using a secure Service Account.
Scheduling
- Cal.com: Booking details are processed and stored by Cal.com when you schedule a consultation. See Cal.com's Privacy Policy.
Hosting
- Vercel: Our website is hosted on Vercel. Vercel processes server requests and may collect server logs including IP addresses.
Cookies
Our website does not set first-party cookies. However, the third-party services listed above (Google Analytics, Meta Pixel, and Microsoft Clarity) may set cookies on your browser for analytics, advertising, and session identification purposes.
You can control cookies through your browser settings. Disabling cookies may affect the functionality of certain features.
Session Storage
We use your browser's session storage (not cookies) to track whether engagement prompts have been shown during your visit and to manage the quote request flow. This data is automatically cleared when you close your browser tab and is never transmitted to our servers.
Data Retention
Contact form submissions and quote request data are retained in Google Sheets indefinitely or until manually deleted by our team. Analytics data is retained according to each provider's policies. We do not maintain user accounts or persistent user profiles.
Data Security
We implement reasonable technical and organizational measures to protect your information:
- HTTPS encryption for all data transmitted between your browser and our servers.
- Server-side input validation and sanitization on all form submissions.
- Authenticated API access to Google Sheets using secure service account credentials.
- Environment-variable-based credential management (no hardcoded secrets).
However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.
Your Rights
Under applicable Canadian privacy legislation (including Alberta's Personal Information Protection Act — PIPA), you have the right to:
- Request access to the personal information we hold about you.
- Request correction of inaccurate or incomplete personal information.
- Request deletion of your personal information.
- Withdraw consent for the collection, use, or disclosure of your personal information.
To exercise any of these rights, please contact us. We will respond within 30 days.
Children's Privacy
Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.
SMS / Text Messaging Policy
Number One Lights may send you SMS (text) messages if you provide your phone number and consent to receive them. By submitting your phone number through our website forms, you agree to receive text messages from Number One Lights related to your inquiry, quote, appointment, or service.
Types of Messages
- Quote confirmations and follow-ups
- Appointment reminders and scheduling updates
- Service notifications related to your installation
- Responses to your support or contact requests
Message Frequency
Message frequency varies based on your interaction with us. You will only receive messages relevant to your inquiry or service. We do not send marketing blasts or promotional campaigns via SMS.
Opt-Out
You may opt out of receiving text messages at any time by replying STOP to any message you receive from us. After opting out, you will receive a single confirmation message and no further texts will be sent. You may also contact us at hello@numberonelights.com or (587) 324-7798 to request removal from our messaging list.
Opt-In
SMS consent is collected when you voluntarily submit your phone number through our website forms (quote request, contact form, or booking flow). Consent to receive text messages is not required as a condition of purchasing any goods or services. SMS consent is not shared with or sold to any third parties or affiliates for marketing purposes.
Costs
Message and data rates may apply depending on your mobile carrier and plan. Number One Lights does not charge for text messages, but your carrier may.
Help
For questions about our text messaging program, reply HELP to any message or contact us at hello@numberonelights.com.
Data Use
Phone numbers collected for SMS messaging are used solely for the purposes described above. Mobile numbers and opt-in consent data are not sold, rented, or shared with third parties or affiliates for their marketing purposes.
Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page indicates when the policy was last revised. We encourage you to review this page periodically.
Contact Us
If you have questions about this Privacy Policy or your personal information: